Senior Placement Services
No Service Fees

Find Senior Living and Care Options
Making the right care decision for your loved one can be a daunting task filled with stress, tension and pressure. There are so many assisted living, memory care, nursing, and other care options available Manhattan, Bronx, Brooklyn, Queens and Staten Island - the terminology is often unfamiliar. Senior Care Authority® will streamline the process to make it easier for you to make an informed decision.

Our national team of Senior Care Advisors spends countless hours inspecting locations, from mid-to-larger size communities as well as smaller, residential care homes, meeting the staff and reviewing state reports to advise you of any citations that may have been issued against a particular location.

A Senior Care Advisor will meet personally with you to discuss your options, accompany you on visits to locations and ensure that all your questions are answered. The hallmark of our service commitment is that we are by your side every step of the way. We would be happy to put you in contact with an advisor in your area who will provide you with expert advice on any of the assisted living locations listed in our directory of locations.

“8 Steps to Senior Placement”

Elder Care Consulting
Service Fees May Apply

Get individualized assistance with your loved one
Sometimes our families just need more help with challenging transitions and decision-making. This may include facilitating essential conversations between family members, home care agency or caregiver selection, connections to valuable resources or regular visitations with a loved one providing "peace of mind" to family members when they are unable to visit themselves.

It can be comforting to have someone partner with you who is outside the emotional landscape of the family, doing research, talking to providers, organizing paperwork, or finding those "needle in a haystack" resources. A go-to person you can turn to when things get overwhelming. Whatever the need, we can customize our services for your family or provide you with vetted referral sources.

“8 Additional Ways We Can Help You”

17 Years of Caring for My Wife with Alzheimer’s - Lessons Learned

A spirited mother and civic activist, Martha Maddux had just turned 50 when she was diagnosed with early onset Alzheimer's in 1997. Her husband Carlen was a career journalist, editor, and magazine owner in the Tampa Bay area who also was Martha's primary caregiver for 17 years. Carlen is the author of the book, A Path Revealed: How Hope, Love, and Joy Found Us Deep in a Maze Called Alzheimer's.

Changing the Culture of Ageism

Jeff Rubin, author and advocate for positive aging, shares these thoughts about how we can start (or continue) to value insights about our lives observed by people of all ages, from young children to older adults.

The Other Side of Dementia

Carmen Davailus Buck creates magic with images helping us stand out in the world. She left her career as a nurse practitioner to document the lives of families impacted by dementia and authored Just See Me-Sacred Stories from the Other Side of Dementia. She is a consultant and photographer for businesses and individuals who want to leave a remarkable legacy. She uses photography as an Alzheimer's Advocate knowing less fear = more love, compassion and kindness.

Most Effective Healing Tools After Losing Someone

Sherry Cormier, PhD is a psychologist, consultant and public speaker. Formerly on the faculty at the University of Tennessee and West Virginia University, she is the author of Counseling Strategies and Interventions for Professional Helpers and coauthor of Interviewing and Change Strategies for Helpers. She has co-written and co-produced more than 50 training videos for Cengage Learning. Her new book is Sweet Sorrow: Finding Enduring Wholeness After Loss and Grief.

Ultrasound Technology to Help Manage Incontinence

Ty Takayanagi is VP of Marketing at Triple W, an innovator of connected health devices, and the company developed DFree®, the first wearable device for urinary incontinence. He has an extensive background in consumer tech with industry leader, Sony.

Top 10 signs your loved ones may need senior care

We Do The Homework For You

Our process is aimed at relieving you of the stress and confusion in finding the right care needs.

assisted living consultants Erin Dwyer Rhizza Hickham

Cynthia Perthuis leads the Senior Care Authority office in New York City after a 30+ year career managing teams in client support and service, sales and relationship management, product and business development.  Her own personal experience with her parents and her entrepreneurial background brought her to SCA. She worked with her parents between 2010 and 2017 to find the right care, both in-home and assisted living. The stress of helping aging loved ones and working full-time and caring for her own family while living over 1500 miles apart was overwhelming at times.  She often wished there was a non-conflicted industry professional to help when facing these life-changing decisions. However, at the end of that process, she also felt she had earned a degree in assisted living and aging issues including the Alzheimer’s disease that affected her father.

As a Baby Boomer and business owner in the elder care space, Cynthia finds that each and every day, friends and clients are seeking her advice about aging issues including care for aging parents.  She has a passion for helping others and advocating for those that do not have the ability to speak for themselves. Her listening and communication skills as well as her networking abilities give her an insight into potential solutions to difficult and seemingly impossible challenges.  Her diverse business experience and her advocacy work through the years give Cynthia a unique skillset for assisted living placement.

Cynthia has been an active volunteer, board member and fundraiser for over 35 years with nonprofit organizations in the areas of arts and culture, healthcare, child welfare, environmental sustainability and church.  She is passionate about continuing education opportunities in the field of elder care and is an avid reader of industry articles around the latest trends.

Cynthia is originally from Texas and holds a degree from Baylor University.  She has made her home, for the past 17 years in New York City. She enjoys everything the city has to offer across all five boroughs including food, art, sports, education and cultural events.  She enjoys travel and outdoor activities and has practiced yoga regularly for over 15 years. She currently divides her time between New York and Florida.