Mary Marita is Senior Vice President and COO at Benjamin Rose Institute on Aging. She has 22+ years of executive and administrative leadership in the aging field including long-term care and community-based organizations and is a Licensed Nursing Home Administrator. In 2012, Marita was recognized by Crain's in the 40 Under 40 awards and was honored as a YWCA Woman of Professional Excellence. Lisa Weitzman is the Benjamin Rose Institute Care Consultation Manager of Business Development. She holds an LISW-S license and Dementia Care Specialist certification. She has a passion for social justice and the social determinants of health as they pertain to older adults aging well in the community.
Senior Placement Services
No Service Fees
Find Senior Living and Care Options
Making the right care decision for your loved one can be a daunting task filled with stress, tension and pressure. There are so many assisted living, memory care, nursing, and other care options available Manhattan, Bronx, Brooklyn, Queens and Staten Island - the terminology is often unfamiliar. Senior Care Authority® will streamline the process to make it easier for you to make an informed decision.
Our national team of Senior Care Advisors spends countless hours inspecting locations, from mid-to-larger size communities as well as smaller, residential care homes, meeting the staff and reviewing state reports to advise you of any citations that may have been issued against a particular location.
A Senior Care Advisor will meet personally with you to discuss your options, accompany you on visits to locations and ensure that all your questions are answered. The hallmark of our service commitment is that we are by your side every step of the way. We would be happy to put you in contact with an advisor in your area who will provide you with expert advice on any of the assisted living locations listed in our directory of locations.
Elder Care Consulting
Service Fees May Apply
Get individualized assistance with your loved one
Sometimes our families just need more help with challenging transitions and decision-making. This may include facilitating essential conversations between family members, home care agency or caregiver selection, connections to valuable resources or regular visitations with a loved one providing "peace of mind" to family members when they are unable to visit themselves.
It can be comforting to have someone partner with you who is outside the emotional landscape of the family, doing research, talking to providers, organizing paperwork, or finding those "needle in a haystack" resources. A go-to person you can turn to when things get overwhelming. Whatever the need, we can customize our services for your family or provide you with vetted referral sources.
Top 10 signs your loved ones may need senior care
Increased falls or risk of falls
Wandering from home
Wearing the same clothes multiple days
Frequently forgetting to take medications
An unsafe/unclean home
Difficulty with one or more activites of daily living such as bathing, preparing meals, toileting.
Need for nighttime supervision that cannot be met by in-home caregiver.
Repeating questions and multiple phone calls with the same questions.
Not eating or drinking fluids regularly
Unsafe behavior (leaving the stove on, exterior doors opened)
We Do The Homework For You
Our process is aimed at relieving you of the stress and confusion in finding the right care needs.
In our initial conversation, we will seek to get a comprehensive understanding of your elder care needs, answer your questions and set up a time to meet with you.
We meet with you personally and present the senior living alternatives that provide the safety, care, and comfort you expect and that meet your location and affordability requirements.
After identifying the providers that will meet your needs, we schedule tours and accompany you to each community. Once your selection is made, we can assist with the paperwork and arrangements for moving.
We will follow up with you to ensure that the location chosen is meeting the care, comfort, and safety needs of your loved one. We are always available to answer any questions you might have free of charge.
Cynthia Perthuis leads the Senior Care Authority office in New York City after a 30+ year career managing teams in client support and service, sales and relationship management, product and business development. Her own personal experience with her parents and her entrepreneurial background brought her to SCA. She worked with her parents between 2010 and 2017 to find the right care, both in-home and assisted living. The stress of helping aging loved ones and working full-time and caring for her own family while living over 1500 miles apart was overwhelming at times. She often wished there was a non-conflicted industry professional to help when facing these life-changing decisions. However, at the end of that process, she also felt she had earned a degree in assisted living and aging issues including the Alzheimer’s disease that affected her father.
As a Baby Boomer and business owner in the elder care space, Cynthia finds that each and every day, friends and clients are seeking her advice about aging issues including care for aging parents. She has a passion for helping others and advocating for those that do not have the ability to speak for themselves. Her listening and communication skills as well as her networking abilities give her an insight into potential solutions to difficult and seemingly impossible challenges. Her diverse business experience and her advocacy work through the years give Cynthia a unique skillset for assisted living placement.
Cynthia has been an active volunteer, board member and fundraiser for over 35 years with nonprofit organizations in the areas of arts and culture, healthcare, child welfare, environmental sustainability and church. She is passionate about continuing education opportunities in the field of elder care and is an avid reader of industry articles around the latest trends.
Cynthia is originally from Texas and holds a degree from Baylor University. She has made her home, for the past 17 years in New York City. She enjoys everything the city has to offer across all five boroughs including food, art, sports, education and cultural events. She enjoys travel and outdoor activities and has practiced yoga regularly for over 15 years. She currently divides her time between New York and Florida.